We came together as a collaboration of industry executives with unique cross functional expertise to help brands thrive in the digital era. Our expert-based one-stop solution supports each brands’ unique journey from helping to grow startups into businesses that now span the globe and also reposition mature brands.


Our combination of strategy and tech expertise provides the integration role to transform an organization’s core way of digitally operating and make it easy, fast and flexible to take a massive leap forward in your digital maturity.


Our inaugural project was to conceive, design, develop and operationalize a unique retail restaurant pilot for one of the world’s most beloved consumer brands, Nutella.


Digitally Enabled End-to-End Solution

Our Initial Two Step Evaluation Process

- Survey Findings:

  Evaluation and assessment of your specific digital position and gaps

- Road map:

  Detailed solution based on survey findings ready for implementation

Four Implementation Support Level Options

- Get you connected, up and running and enable all sales channels (you take it from there)

- Lead or advise through test store phase and then all unit roll out (including training & monitoring)

- Design collection of customer data ready for integration with CRM and customer outreach

- Integrate CRM, marketing & off- premise modules

Three Engagement Support Level Options

- Advise your team as it executes through the completed implementation (and beyond if needed)

- Lead or advise through test store phase and then all unit roll out (including training & monitoring)

- Big Retail leads the project and staffs required resources

- We are your virtual CIO, systems & digital



- Digital/Social/Community Strategy, Brand Design & Positioning, Consumer Analytics

- System Integration & Financial Analytics / Planning

- Menu Development

- Off Premise Sales Building

- Beverage optimization

- Creative execution

- Ghost Kitchen / Virtual Brand strategy, integration and support

- Operations / training integration and support

- Franchise Development Support


- Digital Positioning

- Digital Platform Evaluation

- Digital Gap Analysis

- Digital Roadmap Development

- Fully Integrated Omnichannel Ordering Capabilities Strategy & Implementation

- Customer Data Collection

- Data Integration with Marketing Outreach

- CRM Management

- Digital Solution Implementation & Project Management

- Vendor / OLO loyalty specialist

Client Work
BIG Retail developed white board concept and implemented integrated operational systems through opening including all POS and IT systems

Nutella cafe New York

Nutella cafe Chicago

BIG Retails Team of Real Estate, Menu Development, Store Operations, Finance, IT, & HR experts brought the Nutella Café Vision to Reality

Our Experience

A sample of other retail companies we've worked with:

A uniquely expert cross functional team with + 200 Years experience and a proven track record of operational integration

Dave Barrows

Dave Barrows is a senior operations executive with 30+ years experience in retail, food service, and technology. Experience stems from roles at Apple Retail/SMB, marketing roles at Nestle and PepsiCo/Taco Bell, CEO of restaurant chains Boudin Bakery and World Wrapps, and owner/operator of the Bay Area El Pollo Loco franchise group. In recent years Dave has been retained to design retail expansion plans and operational processes for scores of leading companies, including Samsung, Microsoft, Adidas, Ferraro/Nutella, Il Fornaio, Oakley and Cricket.

Brian Pearson
Technology Partner

Brian has laed dynamic IT organizations for startup, growth, and mature public restaurant companies Built solutions from the ground up, integrating POS, KDS, HRIS, ERP and numerous other in store and above store technologies to achieve the company's strategic agenda. Specialties include Mobile Strategy & Development, Bus Process Automation, Product Integration & Analytics.

James McGehee
CFO & Systems Partner

James has held many Senior Financial positions / CFO for a broad spectrum of hospitality brands that rely on his strategic, financial and systems expertise. Strengths lie in integrating systems, streamlining operations and eliminating wasteful overhead.

Kirk Thompson
CMO Partner

Kirk has held several Fortune 500 senior marketing positions including:

Marketing & Head of Culinary Innovation IHOP

VP Marketing / Family, Community & Customer Service Platforms Westfield

VP, Global Marketing / Hilton Hotels & Resorts; Luxury Brands

Henry Bagdasar
Business Development Manager

Henry has the perfect background for helping clients become digitally enabled with his background and experience of computer science minor (UC Berkeley 2021), Hass School of Business Executive Program and years of experience delivering for Post Mates.

George Murphy
Brand Strategy Partner

In addition to BIG Retail, George is founder and principal  of MODO group and has also held executive roles leading brand development at The Coca-Cola Company and Starbucks. George has advised many of the leading Fortune 500 companies with Brand Strategy, Store Development & Market Research. www.modo-group.com

Monica Challingsworth
Sales Building & Training Partner

Co-founder and President at Eustress and Demeter LLC Successfully designed, implemented, and executed extremely successful sales and marketing programs for some of the top names in hospitality and private equity. Specializes in building take-out, delivery and catering programs for multi-unit restaurant groups and independent operators.

Scott Woodburn
Business Development Partner

Vice President National & Global Sales Coca-Cola.

Focused, passionate and strategic leader, offering diverse and accomplished experience in the foodservice, beverage and consumer products industry.

Led overall global sales strategy for key accounts including creation of goals, approach, positioning, brand management, negotiation guidance, and overall communication and engagement strategy.

Led cross-functional management team responsible for all aspects of national and global account portfolio including sales, marketing, operations and finance.

P&L accountability for national and global account team with annual revenues of $300 million.

Kelly Mullarney
Culinary Partner

Skilled in Food & Beverage, Customer Service, Culinary Skills, Leadership, and Team Building. Strong product management professional graduated from The Culinary Institute of America. Founder – Bruxie Chef Owner – Chef Innovations.

Scott Bedbury
Brand Advisor

Bedbury was the senior marketing executive who was instrumental in building both the Starbucks and Nike brands from modest beginnings to the global powerhouses they are today. He has provided early stage brand development support to some of the best known brands in the world in technology, retail and food service. In addition to Scott’s advisory consulting, he is a speaker and best-selling author of A New Brand World; 8 Principles for Achieving Brand Leadership in the 21st Century.

Anthony Mejia
Technology Partner

Anthony has lead technology for multiple small to medium size restaurant companies in each of the public, private, and franchise based models for both casual dining and fast casual. He has focused on support, implementation, integration and data extraction of digital POS, seating, bar and kitchen systems as well as digital transformations for off premise experiences for guests. Specialties include data acquisition/analytics, omni channel development, as well as product selection/integration.

Kelly Mullarney - Culinary Partner

It is easy to get started.

Contact us for a low cost evaluation and or
road map to help you navigate and optimize
your digital journey. Our evaluation and
assessment will identify your specific
digital position and gaps.

Send us message on the contact form or
Drop us a line at:

collaborate (AT) bigretail.com

Or call us at:

+1 (415) 819-7334

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